Ramsey Career Academy: Digital Marketing 101
Demystifying Digital Marketing
Description
Did you know digital marketing is one of the most deeply human experiences? It combines psychology, creativity and innovation. Ken Coleman, national bestselling author and career expert, and Andy High, senior digital marketing officer at Ramsey Solutions, will unpack the marketing funnel and how to pinpoint your customers’ needs and communicate the value of your products or services.
What You’ll Learn (Included Lessons)
- Unpacking the Marketing Funnel
- Curiosity
- Basic Principles of Marketing
- Adaptable
- Research and Analysis
- Marketing Channels
- Publicity
- Collaboration
What You’ll Get
Flexibility
Digital Marketing 101 was designed for busy professionals. Instructional videos and activities are available for you to complete at your own pace. Most students take six to eight hours to complete the course.
Application
Ken and Andy teach based on practice, not theory. You’ll learn principles used every day at Ramsey Solutions and participate in activities you can immediately apply to your work.
Resources
Digital Marketing 101 includes a downloadable workbook with convenient places for taking notes. You’ll be able to use it as a quick-reference guide while you master digital marketing!
Certificate
You’ll earn a Ramsey Career Academy Digital Marketing 101 digital certificate of completion after you finish the course. You can share it with your employer and on social media platforms like LinkedIn.
Next Steps
Go ahead and add this course to your cart and check out. This will secure your spot in the course. After you register, you’ll get an email with instructions on how to get started.
Questions? Check out our Career Academy page. If you have specific questions, please email careeracademy.help@ramseysolutions.com.
About Ken Coleman
